At first I was all set. I thought really hard about it that I considered the reality of just keeping the Canon 5D Mark IV. However, the current specifications for the camera as most of you know, was a big let down.
I’m very aware that this will be a solid camera, and many users will be happy with it. I would be too, but hybrid shooting has become so important to my routine, that just having a camera good at stills just doesn’t cut it.
This crazy 1.74 crop factor is what immediately stood out. I could live without the 120fps at 1080p. I could live without the 4k at 60fps. And crazy enough, I could live with the motion JPEG at the insane bitrates. But the crop factor was and will be the axe to the coffin.
For a videographer, you would buy the 5D series for full-frame, and you’d expect a full-frame look in video. However, Canon just couldn’t find a way to make it work internally. I’m sure they have their reasons logistically, but we could have at least hoped that they would have researched new methods since the release of the Canon 1DC.
So, you already know what’s up. Now what do we do?
For those of you who primarily focus on photography, wedding, and events. Stick to the 5DIII. If it’s been working, just stick with that system. There's really no compelling reason to upgrade. Consider buying better glass or lighting equipment. Plus, if you want 4k. Pick yourself up a Sony a6300 with an adaptor. Sure it has its flaws, but if you need a few 4k shots here and there, you’re better off sticking with a small sony camera in your bag.
If you’re like me, and hybrid shoot. I’m currently considering adding the Sony a7Sii to my bag and possibly one additional sony a6300. I can pick up the a7sii and a6300 with my edu discount for $3500 from b&h photo. I can get two powerhouse cameras for the price of one Canon 5D Mark IV.
I really thought hard about how to justify Canon’s new 5D Mark IV. And like I said. I personally don’t have a problem with the camera as a photography tool, my issue just lies on the video end of things. I would love to keep the camera for sports and even portraits. However, Sony is slowly inching its way there. I’m sure once I have the camera in hand to work on my review, I’ll enjoy all the latest features, but it's still a moot point.
Does Canon Really Care?
You know, I’ve been thinking. Does Canon really care about the amateur enthusiast/semi-pro market? I think Canon has fallen on its laurels of accepting that people will flock and buy the next iteration of their flagship 5D. The truth is, Canon hasn’t really been paying attention to the competition. Canon’s refresh cycle will be about 3-4 years before its next iteration, and by then, Sony may have already released 2-additional bodies in that time frame leap-frogging Canon’s older tech very soon.
We need to realize that new technologies will change the camera industry. The use of EVF’s, new autofocusing technologies, and high quality video is beginning to be tantamount to many new shooters.
Is Canon Going to Hurt from This?
I truly recommend, that if the specs of this camera doesn't appeal to you, is that you should ignore it and not buy Canon. Or, just stick with the current model. Try and show Canon that their not really putting their best effort forward in the demands of it’s users. Look to even Nikon, Fuji, and Sony Mirrorless system. This was the biggest FU to its long awaited users, who have been loyal to the Canon brand. By showing our personal distaste and lack of effort on Canon’s part, they’ll hopefully start listening to it’s users.
My Plans for the Review
I plan on getting the 5DIV and using it in a variety of sports shooting scenarios and possibly portraits scenarios too. I want to stress to you that I absolutely enjoy using the Canon system and their workflow in photography, it’s just they missed the mark terribly on the video front. After a month's review on the camera, I may put it up for sale on the used market, depending on how I feel about the camera afterwards.
I’m going to get a few of you out there saying that you should just buy a video camera, and my response to you is, nobody cares what you think. We get it already, buy a proper video camera, blah blah blah. We want the DSLR to be able to record video well. Is that so much to ask for over the past 7-8 years think about that.